Samantha Sammis's profile

Samantha Sammis

Co-Founder, Suasiv | Making Influencer Marketing Measurable

Here is a collection of latest blog posts by Samantha Sammis

Jan 7, 2025

Meta Kills Fact-Checking: What Could This Mean For Creator Partnerships?

The creators you partner with – and more importantly, how much their audiences actually believe them – matter more than ever. If platforms are betting on community validation, shouldn't you do the same when selecting creator partners?

Jan 14, 2025

The Expensive Truth About Influencer Marketing

Real influence shows up where most marketers aren't looking.

Jan 17, 2025

Beyond the Box: Creating Magnetic Brand Experiences in Influencer Marketing

It's ironic that Severance - a show about the ultimate disconnect between work and life - created one of the best examples of how human connection drives authentic content.