Meta Kills Fact-Checking: What Could This Mean For Creator Partnerships?
The creators you partner with – and more importantly, how much their audiences actually believe them – matter more than ever. If platforms are betting on community validation, shouldn't you do the same when selecting creator partners?
Jan 7, 2025
Samantha Sammis
The Expensive Truth About Influencer Marketing
Real influence shows up where most marketers aren't looking.
Jan 14, 2025
Samantha Sammis
Beyond the Box: Creating Magnetic Brand Experiences in Influencer Marketing
It's ironic that Severance - a show about the ultimate disconnect between work and life - created one of the best examples of how human connection drives authentic content.
Jan 17, 2025
Samantha Sammis