Blog

When the Internet Turns Orange, Who Actually Wins?

August 18, 2025●

Samantha Sammis

When the Internet Turns Orange, Who Actually Wins?

The difference between turning orange for a day and being remembered for years.

January 17, 2025●

Samantha Sammis

Beyond the Box: Creating Magnetic Brand Experiences in Influencer Marketing

It's ironic that Severance - a show about the ultimate disconnect between work and life - created one of the best examples of how human connection drives authentic content.

The Expensive Truth About Influencer Marketing

January 14, 2025●

Samantha Sammis

The Expensive Truth About Influencer Marketing

Real influence shows up where most marketers aren't looking.

Meta Kills Fact-Checking: What Could This Mean For Creator Partnerships?

January 7, 2025●

Samantha Sammis

Meta Kills Fact-Checking: What Could This Mean For Creator Partnerships?

The creators you partner with – and more importantly, how much their audiences actually believe them – matter more than ever. If platforms are betting on community validation, shouldn't you do the same when selecting creator partners?