We mapped culture. Now you can see where you fit.
335 arenas. 20,000 brands. 50 million relationships. See where you actually live and what's moving around you.
There's a layer you haven't been able to see.
Social listening shows you what people say. Brand trackers show you awareness. But neither shows you where you actually live in people's belief systems.
That's why influencer marketing exploded. Creators have pull with communities because they've built trust around shared values. Brands have been paying to borrow that pull because they couldn't see how to build their own.
Now you can see it.
The Shift
From proxies to direct measurement.
What You've Had
- DemographicsWho people are
- Social ListeningWhat people say
- PerformanceWhat you captured
- InfluencersBorrowed relevance
What's Now Possible
- ValuesWhat people actually value
- MovementWhat actually moves them
- GravityWhat pulls them toward you
- ResonanceRelevance you build
What We Built
Three core layers to decode your cultural position.
See where you rank.
20,000 brands scored by cultural relevance. Not awareness. Not sentiment. How strongly do people move toward you because of what you represent?
See your real territory.
335 arenas mapped by shared values. Not demographics or interest categories. The actual communities where people cluster around shared beliefs.
See what's moving.
Track what you share mindshare with. See what drives curiosity about you. Know when relevance is rising and why before it shows up in your sales data.
The Real Competition
You think you compete with other brands in your category. It's bigger than that.
A running shoe brand isn't just competing with other running shoes. They're competing with everything that signals "I push my limits" like the run club dating mixer, the cold plunge studio, the biohacking newsletter.
We show you who you're actually sharing meaning with. That's your real competitive set and your best partners.
Who It's For
CMOs
Validate brand strategy with data that predicts resonance, not just awareness.
Move beyond vanity metrics. Prove that your brand investments are building genuine cultural capital.
Build pull that compounds.
Find creators who share your cultural territory. Partner with brands that are genuinely adjacent. Enter trends that are yours to ride. When you align on values, you stop renting attention. You start building pull that grows.
See Your Brand's PositionCulture isn't chaos. It's structure we can finally see.
We turned cultural guesswork into measurement.